Founded in Cape Town

Hailing from sunny South Africa, our founder Kath Joubert is a qualified graphic designer, illustrator, creative strategist and art director. With an insatiable curiosity and inclination towards chaos, she is always evolving fresh creative ideas with the enthusiasm to see them realised.

In 2019, she embarked on an entrepreneurial journey and founded Good Moods – a creative venture sparked by the memories of countless doodles in her notebooks as a child, which captured her unique perspective and outlook on the world.

Designed for the world

Today, Good Moods Studio stands as an independent creative brand, brought to life through illustration, art, printmaking, and locally made apparel & merch.

Our goal is to disrupt the ordinary with creative chaos.

  • our pledge to the planet

    We strive to consistently be a better version of ourselves for the sake of our planet. In terms of printing and production, we use a variety of recycled and partially recycled materials, and our water-based ink is gentle on the environment. Moreover, we aim to reduce waste by exclusively using recyclable packaging and FSC certified paper.

  • our commitment to our practice

    We are dedicated to upholding sustainable practices, ensuring that all of our products are sourced from manufacturing partners who have earned ethical accreditation. Our apparel selection is exclusively from STANLEY/STELLA, a proud member of the Fair Wear Foundation.

  • our promise to our people

    Our ongoing dedication to continuously improve our methods of creation and operation to be better for our customers is absolute. We firmly believe that even the smallest detail matters, which is why we always strive for excellence in quality, aunthenticity and creativity right from the start.

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